Selling with Love The Code to High Value Ethical Sales - David Meltzer
Apr 7, 2025
David Meltzer, a renowned sports executive and CEO of Leigh Steinberg Sports, shares invaluable insights into ethical sales. He emphasizes the shift from manipulation to authenticity in sales practices, advocating for value-driven relationships. Meltzer discusses the power of an abundance mindset, contrasting it with scarcity thinking. He also highlights the significance of credibility in pitches, stressing clear communication of value. Finally, he offers practical tips for boosting confidence in sales while embracing both the enjoyable and challenging aspects of work.
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Life-Changing Realization
- David Meltzer's wife left him due to his manipulative sales tactics, prompting self-reflection.
- He realized he needed to change his approach to sales and life.
Two Ways to Provide Value
- There are two ways to provide value: give more of what's liked or take away what's disliked.
- This simplification helps focus on true value creation in sales.
Understanding Needs
- Ask questions to understand others' needs, likes, dislikes, and knowledge gaps.
- Conclude by asking if help is desired; 'would it help you if I did this?'
