Seven Figure Agency Podcast with Josh Nelson How to Choose the Right Niche for Your Digital Marketing Agency
Jun 28, 2024
Learn how to choose the perfect niche for your digital marketing agency to ensure success and growth. Dive into strategies for overcoming analysis paralysis and making a confident decision. Hear real-life examples of niches like medspas, HVAC, and legal services to inspire your choice.
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Josh Nelson's Agency Journey
- Josh Nelson's first generalist agency failed, leading him to discover the niche agency model.
- His niche plumbing and HVAC agency grew to seven figures in two years, demonstrating the model's effectiveness.
Niching for Agency Growth
- Choose a niche and commit to it to simplify your business and remove complexities.
- Focus on one specific vertical to streamline your efforts and achieve accelerated growth.
Client Acquisition in a Niche
- Aim for at least five clients within your chosen niche before turning away non-niche clients.
- Keep an open mind in the early stages, as you may discover unexpected opportunities in other verticals.