ROB DYRDEK | Unthinkable Goals in Skateboarding, Royalties and the System Behind Multi-Dimensional Businesses

Rob Dyrdek (@robdyrdek) became a professional athlete at the age of 16 and started his first business at 18. Growing up around entrepreneurs, he quickly learned the power of building brands, which he used to turn a rising footwear and apparel brand into a $500 million international company. He went on to launch the world's first true professional skateboarding league, Street League Skateboarding, and a first-of-its-kind skateboarding channel, ETN.

Dyrdek also found success in television with shows like Rob & Big, Rob Dyrdek's Fantasy Factory, and Ridiculousness, which is currently on its 10th season. He created a brand-new talent competition show, Amazingness, his fourth show on the network. With over two decades of experience building his intellectual properties and working with top brands around the world, he started developing the groundwork for his full-service venture studio, Dyrdek Machine.

What Travis and Rob discussed:

• The importance of building a strong foundation for children's growth and development by instilling a love for learning, and allowing them to take risks, he also shares his upbringing and early successes in TaeKwonDo, soccer, and skateboarding, shaped by his parents' blend of optimism and caution.

• How Rob pursued his wildest dreams of turning pro, moving to California, and starting a company, becoming an entrepreneur within the ecosystem after being sponsored by DC.

• Using creative and design skills to pitch and create innovative shoes for DC, proposing a royalty-based deal structure that allowed him to design a third of the entire line and make a lot of money.

• The secret behind Ridicoulesness's success on TV.

• The importance of having a clear vision, putting in the work, and building a system to achieve goals, using their personal experience as an example.

• Rob’s approach to creating systems is not only for his business but for his personal and family life

If you're looking for inspiration and insight into building a successful career and fulfilling life, you won't want to miss this podcast episode featuring Rob Dyrdek. From his early success as a professional athlete and entrepreneur to his more recent accomplishments in television and venture capital, Rob has a wealth of knowledge and experience to share.

Check the full episode +. transcript here

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