How much do you know about your beer and your customers? That’s the question asked by Amber Thorne.

And when it comes to your brewery, what is your niche – your USP? And on the other side of the conversation, why do you want to sell to a particular venue?

Amber Thorne started her career in beer in the sales team at Siren Craft Brew.

She has since moved to the iconic Bristol beer scene working with Good Chemistry and is now the Customer Account Manager at Arbor Ales. In her time in beer she has also worked with the non-alcoholic lager brand, Lucky Saint.

In this latest podcast, recorded in Bristol in June, she explains and outlines the questions we should be better at asking, why we should know more about who our customers admire and also, why it’s worth being honest when asking ourselves if we can actually service an account that we’re planning to work with.