Events aren’t just about venues, food, or signage—they’re about experiences. In this conversation, Ramon Ray (Publisher, ZoneofGenius.com) sits down with Sai Bhavithran Kumar, Business Operations Leader at Zoho, who has managed nearly 780 events across the Americas. Sai shares what he’s learned from running events big and small—and how entrepreneurs can use events as a tool for connection, trust, and growth.
From avoiding common mistakes to building inclusivity and measuring ROI, this interview is packed with lessons for any business owner planning events.
Why events are “experiential marketing,” not just logistics
How to personalize the attendee journey
The biggest mistakes to avoid (and how Zoho solved them)
Why clear goals and knowing your audience matter most
The role of internal evangelism in event success
How to measure ROI and continuously improve
What You’ll Learn
The Rundown with Ramon - Ramon Ray - small business podcast for entrepreneurs