Lori Richardson: Betting on Yourself When It Matters Most

Lori Richardson is a powerhouse in the sales world—and one of John’s favorite humans, period.In this deeply personal and insightful episode, Lori opens up about her incredible journey: escaping an abusive relationship at 19, raising a child on her own, and diving headfirst into a 100% commission sales role with no safety net. Her story isn’t just inspiring—it’s a masterclass in resilience, grit, and self-belief.Today, Lori is the founder of Score More Sales, a sales strategy and training company that starts with data—not guesswork—to help companies build truly effective sales teams. She’s also the host of the Conversations with Women in Sales podcast and one of the most impactful advocates for women in the profession.In this conversation, John and Lori discuss:

1. What it takes to bet on yourself when the odds are stacked against you
2. Why sales fundamentals still matter more than ever
3. The real role of data in driving sales performance
4. How far we’ve come—and how far we still have to go—for women in sales
5. Why the sales world needs fewer “bros” and more authentic leadership

Whether you’re just getting started in your sales career or you’re leading a team, this one is packed with perspective, purpose, and practical advice.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

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Connect with Lori on LinkedIn: https://www.linkedin.com/in/scoremoresales/

Check out Lori's Website: https://www.scoremoresales.com/