All About Beer

How Guinness Brews its Non-alcoholic Stout

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Apr 17, 2025
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INSIGHT

Brewing Guinness Zero

  • Guinness Zero is brewed exactly like regular Guinness with all the same ingredients and processes.
  • Alcohol is removed at the bright beer tank stage by cold filtration to retain authentic taste and appearance.
INSIGHT

Zero Alcohol, Same Experience

  • Guinness Zero looks and tastes almost identical to regular Guinness, preserving the iconic visual surge and settle.
  • It enables social inclusion since drinkers feel part of the group, holding a pint just like everyone else.
INSIGHT

Rise of Non-Alcoholic Beer Demand

  • Changing drinking habits and occasions fuel growth in the non-alcoholic beer category.
  • Guinness embarked early on creating a high-quality zero-alcohol stout to meet growing demand and responsible drinking efforts.
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