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How Guinness Brews its Non-alcoholic Stout

All About Beer

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The Journey of Guinness Zero

This chapter explores the meticulous crafting of Guinness Zero, the non-alcoholic stout, highlighting the four-year development process focused on flavor, quality, and visual appeal. It discusses the growing acceptance of non-alcoholic beverages, aligning with trends in sober lifestyles, and the innovative technologies ensuring a similar experience to traditional Guinness. Furthermore, it details the challenges of serving Guinness Zero on draft while maintaining the iconic serving standards and meeting rising consumer demand.

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