Christian Raveaux Discusses REWE Group's Retail Media Evolution | NRF 2025 Insights

In this episode recorded live from the VusionGroup Podcast Studio at NRF 2025, Omni Talk hosts Chris Walton and Anne Mezzenga sit down with Christian Raveaux, Head of Retail Media Connect at the REWE Group.

Key Moments

• 0:04 – Introduction to Christian Raveaux and his role at REWE Group.
• 0:30 – Christian shares his background and journey within REWE Group.
• 0:58 – Overview of REWE Group’s operations across Europe.
• 1:26 – Discussion on automated grocery stores in Hamburg and Cologne.
• 1:42 – Insights from the Retail Media Symposium at NRF 2025.
• 2:24 – The importance of in-store retail media for REWE Group’s strategy.
• 3:04 – Deployment of 3,500+ digital signage screens in REWE Group stores.
• 4:41 – The role of loyalty programs in retail media success.
• 5:12 – Activating and optimizing in-store digital content.
• 5:56 – Importance of engaging media agencies for in-store retail media.
• 6:30 – Predictions for retail media evolution in the U.S. and Europe.
• 7:14 – Challenges with GDPR compliance in European retail media.
• 8:18 – Christian's vision for the future of retail media at REWE Group.

#NRF2025 #retailmedia #rewe #retailtech

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