How AI Is Changing Google Business Profiles (GBP): Expert Insights from Former Google Director Brad Wetherall

Oct 10, 2025

44:27

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Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact

Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape.

What You'll Learn

How Google's AI uses GBP data to surface local businesses in AI Overviews and Search
The 5 must-do GBP optimizations to boost ranking and AI visibility
Why review volume and recency matter more than ever and how to outpace competitors

Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what's holding you back in local search and AI rankings.

https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall

Check out Brad here:

💻 https://www.thegbpexperts.com/

💻 https://www.esquiredigital.com/

🔗 Helpful Links & Resources

🌐 Free GBP Audit Tool – Instantly check your GBP for issues! https://www.localseotactics.com/free-gmb-audit/

💼 Need Help With Your SEO? – Work with our team at Intrycks

https://www.intrycks.com/

🎧 More Local SEO Tactics Episodes

https://www.localseotactics.com/episodes/

📘 Free SEO Guides and Resources

https://www.localseotactics.com/resources/