Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Will Wilson, Co-Founder of Antithesis, an autonomous testing platform that's raised $47 Million in funding.

Here are the most interesting points from our conversation:

• Origins and Motivation: Antithesis was born from the frustration of debugging and testing software, an experience shared by Will and his co-founder from their days at FoundationDB and Google.
• Early Challenges: Building Antithesis required redefining foundational aspects of computing, including developing a unique hypervisor for virtual machines.
• Stealth Mode Strategy: The company stayed in stealth for an extended period, allowing them to refine their product while creating an aura of exclusivity in Silicon Valley.
• Content-Driven Marketing: Antithesis has never paid for ads, relying instead on engaging, technical blog posts and nostalgic videos of Nintendo games to attract their developer audience.
• Creating a New Category: Will emphasizes that autonomous testing is a new category, with Antithesis aiming to eliminate manual software testing and improve developer productivity. 
• Developer Trust: Building trust with developers involves transparency about product limitations and a straightforward, no-hype approach.

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