Marketing Against The Grain Marketing Team Structures For Every Stage of Your Company
Oct 18, 2022
The hosts dive into the debate around marketing team structures and their impact on success. They stress the importance of aligning team design with company growth phases. Real-life examples illustrate effective team setups, while discussions on autonomy reveal how to foster collaboration. The conversation highlights the balance of team dynamics and the need for flexible structures to prevent stagnation. Listeners gain actionable strategies to adapt team design to marketing strategies and overall company missions.
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Signs of a Team Design Problem
- If your team expresses uncertainty about goals or alignment, reassess your team design.
- Conflicting goals and lack of alignment signal a need for restructuring.
Team Autonomy and Accountability
- Team design should promote team autonomy and clear accountability for goals.
- Autonomous teams reduce the need for inter-team favors and increase ownership.
The Lobbyist Problem
- The more "lobbyists" a team has, the weaker its structure.
- "Lobbyists" advocate for work without direct control, hindering progress.