All the buzz and no hangover? The next generation of alcohol-free drinks
Dec 21, 2023
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The podcast explores the rise of alcohol-free drinks that offer the fun of alcohol without the negative effects. They discuss the harmful effects of alcohol on health and the brain, and the growing popularity of non-alcoholic drinks. The podcast also delves into the concept of new tropic drinks that aim to replicate the effects of alcohol, and the appeal of alcohol-free drinks. They mention the influence of packaging on taste perception and express interest in CBD drinks and preference for non-alcoholic beer.
19:59
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Quick takeaways
The growing market of non-alcoholic drinks offers alternatives that mimic the social lubrication provided by alcohol without the negative side effects.
The rise of new tropic and CBD infused drinks offers options for those seeking cognitive enhancement or relaxation without alcohol.
Deep dives
Negative effects of alcohol on health
Alcohol consumption has been linked to various negative health consequences such as high blood pressure, stroke, liver disease, cancer, mental health problems, cognitive issues, and weight gain. Even small amounts of alcohol regularly can have an incremental effect on health. The World Health Organization has stated that there is no safe level of alcohol consumption. The pleasurable effects of alcohol on the brain are due to its mimicking of certain brain chemicals like GABA and the release of dopamine and endorphins.
Drinks promising a buzz without alcohol
The growing market of non-alcoholic drinks offers alternatives that mimic the social lubrication provided by alcohol without the negative side effects. These drinks aim to provide a similar experience without the health risks associated with alcohol. Various methods are used to create low-alcohol or alcohol-free beverages, such as limiting fermentation time or using vacuum distillation. The industry for non-alcoholic drinks is growing, driven by younger generations who are drinking less alcohol overall.
New tropic and CBD infused drinks
The rise of new tropic and CBD infused drinks offers options for those seeking cognitive enhancement or relaxation without alcohol. New tropics are compounds that enhance cognitive functions like memory and concentration. Some new tropic drinks aim to emulate the feeling of being tipsy by using herbal extracts and natural products. CBD infused drinks contain cannabidiol, a non-intoxicating component of cannabis. While there is scientific rationale behind these drinks, their effectiveness is not medically proven, and they may rely in part on placebo effects.
What with Christmas parties and work drinks, this time of year can feel like one long hangover. But a new generation of alcohol-free alternatives is emerging which claim to offer the fun of alcohol without the painful morning-after. Madeleine Finlay and Ian Sample are joined by science correspondent Hannah Devlin to sample some of these drinks and interrogate the science behind them. Help support our independent journalism at theguardian.com/sciencepod
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