Life & Law Podcast: Lawyer podcast for sustainable success in law and life #133: How To Use Copy & Content To Build Trust Through Legal Marketing
Nov 28, 2023
Join Rachel Allen, the owner of Bolt from the Blue Copywriting, as she shares her expertise in legal marketing. Discover how to build trust with potential clients through effective copy and content. Rachel discusses her unique journey from journalism to copywriting and the importance of authenticity in legal communications. Learn how to simplify legal marketing by creating relatable and genuine content that resonates with clients. Hear insights on fostering trust and connection by showcasing personality and storytelling, moving beyond traditional sales tactics.
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Accidental Copywriter
- Rachel Allen's career began unexpectedly when she needed to find work in Hong Kong.
- She discovered copywriting by chance and found she enjoyed it, eventually building her agency.
Niche vs. Client Type
- Don't niche down too early as a copywriter, explore different industries.
- Focus on a client type, not just an industry, to attract ideal clients.
Preemptive Trust Building
- Building trust starts before client interaction through copy and content.
- Demonstrating trustworthiness through valuable content predisposes clients to trust you.