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Alex Hormozi discusses the importance of naming products/services to attract the right customers. He shares a formula for creating compelling names and offers tips on keeping them fresh in the market. The podcast also explores the power of duration in an offer and the speaker's emotional journey towards success. Lessons learned and their next book on lead generation are discussed. The speaker expresses gratitude and announces the availability of the '100 Million Dollars Leads' audio version.
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Quick takeaways
- Naming plays a crucial role in attracting the right customers to a local business, influencing their buying decisions and increasing the chances of making a sale.
- To prevent offer fatigue, local businesses should employ strategies to keep their promotions fresh, including developing creative videos, new hooks, stories, and copy, and even renaming the offer to give it a refresh while keeping the core product or service unchanged.
Deep dives
Importance of Naming for Local Business
Naming plays a crucial role in attracting the right customers to a local business. By naming the product or service in a way that resonates with the target audience, businesses can influence customers' buying decisions and increase their chances of making a sale. For example, a free six-week stress release challenge would likely receive more response than a similarly themed program with a different name. This strategy is especially significant in local markets where offers can fatigue quickly due to the limited audience size.
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