The Game with Alex Hormozi Part 7: $100M Offers Book | Ep 585
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Aug 19, 2023 Alex Hormozi discusses the importance of naming products/services to attract the right customers. He shares a formula for creating compelling names and offers tips on keeping them fresh in the market. The podcast also explores the power of duration in an offer and the speaker's emotional journey towards success. Lessons learned and their next book on lead generation are discussed. The speaker expresses gratitude and announces the availability of the '100 Million Dollars Leads' audio version.
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The Importance of Naming
- Name your offers strategically to attract ideal clients and repel others.
- Use Alex Hormozi's M-A-G-I-C formula for creating compelling names.
The Magic of Naming
- The "reason why" behind a promotion doesn't have to be significant, as long as it's believable.
- Use the M-A-G-I-C formula (Magnet, Avatar, Goal, Interval, Container) to create compelling offer names.
Combating Offer Fatigue
- Refresh offers by changing creative elements first, like images and copy, before altering core components.
- Change the offer's name/wrapper, duration, or enhancer if initial changes don't improve conversion rates.