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Sounds spark some of our most powerful memories: that one jingle you heard one time in middle school and never forgot, for instance. From the iconic jingles of the 90s to sounds created by brands like #client American Express, VP of Digital Strategy & Creative Insights Victoria Gates-Fleming explains how a smart, catchy sonic cue helps brands earn a distinctive and long-lived place in culture.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode