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About this Episode

An interview with Radhika Dutt. Radhika is a product leader, consultant & author of "Radical Product Thinking". This is actually the third time I've spoken to Radhika about some of the themes from her book, and product vision in general and on this episode we go deep on vision vs survival.

We speak about a lot, including:

• How the book's going international these days into various markets, how it's going down there and whether she has plan for world domination
• Why she's not making the mistake of some product companies and avoiding getting seduced by expanding market share or increasing revenue by going to international markets unprepared
• Why revenue can never be your North Star or part of your vision at all, and how product companies need to learn to prioritise vision against survival
• The concept of vision debt where you just build stuff to survive, how much vision debt is healthy and how you're always going to have to pay it back
• The importance of storytelling when trying to sell the benefits of a vision-led approach and a lesson from the different strategic approaches Marvel & DC took with their films
• The idea of an ethical line in the sand which product people don't want to cross but how easy it is to accidentally cross it, not with one big mistake but many small ones
• Why you should examine your personal vision and survival metrics, make sure you stay true to yourself and take an ethical stand where you can

And much more!

  Buy Radical Product Thinking "Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products."  

Visit the book website or check it out on Amazon or Goodreads.

Listen to Radhika's other episodes

We covered some of the broader themes from Radhika's book in our first episode Episode 82 - Curing Product Diseases with a Radical Product Vision or our second episode Episode 92 - Digital Pollution & The Product Hippocratic Oath.

Contact Radhika

You can find Radhika on Twitter or LinkedIn