High Intensity Business #89: Melinda Hughes on How To Market HIT to People Who Don't Like Strength Training
Melinda Hughes is the owner of The Strength Shoppe, a high-intensity training facility in Pasadena, California, and she is a certified Nutrition Consultant, a certified Power of 10 trainer, an American Council on Exercise (ACE) instructor, and she holds a Bachelor of Fine Arts from Denison University, where she graduated summa cum laude with an Honors diploma.
In addition to helping hundreds of clients of all ages – some as young as 13, and others as old as 82! – and backgrounds get stronger, become healthier, and experience a higher quality of life, Melinda has also pursued other creative endeavours that being a successful business owner in the high-intensity training field has enabled her to do, such as starting a comedy channel on YouTube which has gotten over hundreds of thousands of views.
Contact Melinda Hughes:
- The Strength Shoppe (Official Website)
- The Strength Shoppe on Facebook
- The Strength Shoppe on Instagram
- The Strength Shoppe on Twitter
- The Strength Shoppe on YouTube
- Melinda Hughes on Linkedin
- Melinda's Comedy Channel
- Email: info [@] thestrengthshoppe [.] com
In this episode, we cover:
- The mindset and attitudes you need to start and sustain a successful HIT businesses
- Melinda's unique approach to business and how it gives her an edge in the HIT field
- How to get good clients and new referrals (and how to keep them coming back)
- How to market high-intensity training to people who normally wouldn't think of doing strength training
- … and much more!
This episode is brought to you by the Resistance Exercise Conference - The science and application of strength training for health and human performance.
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I certainly do and that is why I am attending and interviewing all of the speakers at the event.
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