The Game with Alex Hormozi Part 3: Attraction Offers | $100M Money Models Audiobook | Ep 940
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Aug 19, 2025 Discover how to transform attention into revenue with innovative attraction offers. Learn about a gym's unique payment scheme that rewards achieving fitness goals, leading to happier customers and more referrals. Uncover the power of the 'win your money back' offer, which minimizes risk for potential buyers across various industries. Dive into effective strategies for maximizing leads through enticing giveaways and referral incentives, creating urgency that drives participation and boosts sales.
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Why Free And Discounts Turn Eyeballs Into Money
- Attraction offers convert advertising into money by discounting or giving value away to reduce perceived risk.
- Free or deep discounts work because people trust price more than your word about value.
Turn Interest Into Intent With Bundled Freebies
- Use free or discounted offers to intentionally get people who wanted one thing to buy another.
- Offer multiple freebies or bundle a free item with a required purchase to monetize the discount.
Gym Owner Danny's Money-Back Win
- Danny offered a $500 guarantee: hit the goal in eight weeks and get your money back, and allowed use of results for marketing.
- The program produced before/after social proof that generated 13 referrals and boosted revenue.