Real Estate Team OS 059 Preserving Your Profit Margins with Anthwon Thomas
Top-line revenue growth of a real estate team is great. But driving that growth while preserving your gross profit margin and net profit margin is even better.
In this conversation, Anthwon Thomas shares his numbers along with the story of starting and growing Silver Lining Real Estate Group brokered by Real in Lafayette, Indiana.
Learn the key elements to preserving profit as you grow, including clarity on your operating model and equity in commission splits. Hear which roles they hired and in what order. Get their three-stage process for bringing great-fit people onto the team.
Watch or listen to this conversation with Anthwon Thomas for insights into:
- Exemplifying the values and principles of the team as a leader and as a leadership team
- Dropping out of a pre-law university path and becoming a real estate agent
- When and why he started a team with someone who’s still a member today (and the “scary” part of the process)
- Which staff and agents they hired and in what order
- Growing production 50% with a new CRM, a database manager, and more accountability
- Their main lead sources and their monthly ad spend
- How onboarding and training have evolved over the past 7 years
- Why he abandoned the idea of a NAVY Seal team in favor of recruiting more agents
- The three minimum standards required from every agent on the team (20, 20, and Tuesday)
- Details of their three-stage process to find people who fit their operating model (group call, one-way video interview, one-on-one meeting)
- Why a 60% gross profit margin and 25% net profit margin are their goals
- Why the key to preserving profit margin is managing your cost of sale / commission split
- Why he started the High Value Agent podcast
At the end, learn about Team Thomas masterminds, G-Wagon anxiety, and the benefits of writing.
Episode Mentions:
- Episode 022 with Matt Smith https://www.realestateteamos.com/episode/real-estate-team-leader-leadership-lessons-matt-smith
- FUBCON Session with Jon Cheplak https://www.realestateteamos.com/episode/jon-cheplak-real-estate-teams-traditional-brokerages
- Episode 009 with Daniel Dixon https://www.realestateteamos.com/episode/daniel-dixon-lighthouse-real-estate-agents
Anthwon Thomas:
- https://www.instagram.com/anthwonthomas/
- https://www.facebook.com/AnthwonThomas/
High Value Agent:
- https://www.instagram.com/highvalueagent/
- https://www.facebook.com/groups/858436428634711
- https://highvalueagent.com/hva/
Silver Lining Real Estate Group:
- https://www.slreg.com/about/
- https://www.instagram.com/_slreg_/
- https://www.facebook.com/SLREG/
Book Recommendation:
- The Power of a Positive Team by John Gordon
Real Estate Team OS:
- https://www.realestateteamos.com