Domain Name Wire Podcast Braden Pollock’s record year – DNW Podcast #565
Dec 15, 2025
Braden Pollock, a savvy domain investor and portfolio builder, shares insights from his remarkable year with over $11M in sales. He attributes his success to high-quality inventory and lucrative seven-figure deals. Braden dives into his strategies for acquiring domains, including spending $4.2M on auctions and investor purchases. He also discusses the mix of big and small sales, the growing interest in .AI domains, and plans for further investment in premium .coms while managing cash flow challenges.
AI Snips
Chapters
Transcript
Episode notes
Record Year And Year-End Flurry
- Braden Pollock reported nearly $11 million in gross domain sales by December 11, with additional pending deals that could push the total higher.
- He emphasized the year's strong finish often brings a flurry of late sales and pending closings.
Quality Inventory Scales Revenue
- Pollock attributes his revenue jump to much better inventory acquired over the prior four to five years.
- Bigger, premium names produce the seven-figure swings driving most of the increase.
Combine Brokers With Marketplaces
- Use a mix of brokerage and marketplaces; Pollock works with brokers and platforms like Afternic and 101domain to reach buyers.
- Outsource brokering to extend reach while keeping inbound opportunities flowing.