The Copywriter Club Podcast

TCC Podcast #453: Finding Clients with Rob Marsh

Jun 24, 2025
Discover 21 creative strategies to connect with clients in the world of copywriting. Learn essential do's and don'ts for client outreach, and why securing initial clients matters more than getting lost in setup tasks. Explore the potential of unpaid projects to generate valuable referrals while understanding the balance of worth. Plus, check out useful resources like the Client Finding Ignition Kit and engaging platforms to enhance your client acquisition journey.
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ADVICE

Clarify Your Client Niche

  • Identify who you serve by niche, type of client, problem solved, business stage, or deliverable.
  • Knowing this helps focus your outreach and attract suitable clients effectively.
ADVICE

Remove Client Risk

  • Remove client risk by offering guarantees, showing testimonials, or using proven processes.
  • Make the buying process easy with simple payment methods to encourage client commitment.
ADVICE

Use Your Network First

  • Leverage your existing network by listing everyone you know and telling them about your services.
  • Ask for referrals because each contact expands your potential client reach exponentially.
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