Truce - History of the Christian Church

Republicans and Evangelicals I Jerry Falwell (part 1)

Nov 18, 2025
Daniel K. Williams, a historian and author, joins to delve into the life of Jerry Falwell, a pivotal figure in American evangelicalism. They explore Falwell's transformation from a regional pastor to a media mogul and political powerhouse, highlighting his founding of the Moral Majority in 1979. The discussion touches on Falwell's controversial views on race, his separationist past, and the anxieties that fueled the rise of Christian conservatism. Williams also examines the strategic recruitment of evangelicals by political operatives, connecting faith with patriotism.
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ANECDOTE

Humble Start, Massive Growth

  • Jerry Falwell started Thomas Road Baptist Church in a soda bottling plant and rapidly expanded his media reach with radio and TV broadcasts.
  • Within 14 years his church grew to 10,000 members and became a major media and fundraising enterprise.
INSIGHT

Media Made Falwell Formidable

  • Falwell built an institutional empire: a megachurch, Liberty University, and widely syndicated TV that amplified his influence.
  • Media style and fundraising prowess made him more politically valuable than many other religious leaders.
INSIGHT

From Separatist To Political Operator

  • Falwell began as a separatist independent Baptist who avoided politics and interdenominational cooperation.
  • Over time he abandoned separatism to pursue broader political influence and alliances.
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