Combating Food Waste with Ugly Produce

In China, initiatives are being taken to combat food waste by giving ugly fruits and vegetables a second chance. Traditionally dismissed for their imperfect appearance, these products are now being marketed through creative discounts and innovative campaigns to encourage sustainable consumption. Retailers aim to reshape public perceptions of these fruits and vegetables, promoting them as viable alternatives to their more aesthetically pleasing counterparts. This can significantly reduce the estimated 27% of food produced in China that goes uneaten each year due to consumers favoring the 'prettier' options.