3min chapter

Round Table China cover image

"Ugly" fruits and vegetables deserve love, too!

Round Table China

CHAPTER

Innovative Strategies to Embrace 'Ugly' Produce and Combat Food Waste

This chapter explores how Chinese retailers like Fresh Hippo are creatively marketing 'ugly' vegetables at discounted prices to combat food waste. It discusses innovative strategies, including quirky mascots, and references global food wastage statistics to underscore the urgency of the issue.

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