Marketing School - Digital Marketing and Online Marketing Tips Chasing ROAS - Finding Winning Strategies in SEO #1922
Nov 20, 2021
In a quest for profitable marketing, the hosts emphasize balancing Return on Ad Spend with effective SEO strategies. They share five powerful SEO techniques, highlighting the importance of targeting specific, high-intent keywords. Pain point SEO is discussed as a way to boost conversions. The significance of brand recognition in SEO success is explored, alongside innovative ideas like 'power pages' for enhanced content visibility. Plus, tips on how to repurpose content can help expand reach and engagement.
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SEO for Long-Term Growth
- Prioritize SEO alongside ROAS for long-term growth.
- SEO offers a greater return on investment than paid ads, despite scaling slower.
Pain Point SEO
- Target specific, lower-competition keywords, especially pain points, instead of broad terms.
- This "pain point SEO" approach improves conversion rates.
International Expansion
- Expand your content to international markets through translation and hreflang implementation.
- Analyze Google Analytics to pinpoint high-traffic regions for initial translation efforts.