Masters of Scale How Baby2Baby stepped up as LA wildfires raged, with co-CEOs Norah Weinstein and Kelly Sawyer Patricof
Jul 3, 2025
Norah Weinstein and Kelly Sawyer Patricof, co-CEOs of Baby2Baby, discuss their nonprofit's rapid response to the LA wildfires, emphasizing their commitment to serving local families. They share personal stories of resilience and teamwork while scaling support to meet unprecedented demand for essentials like diapers. The duo highlights the power of community collaboration and celebrity partnerships in amplifying their impact. Their reflections on growth and advocacy reveal the importance of addressing systemic challenges in maternal and child health.
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Personal Impact of LA Wildfires
- Baby2Baby leaders faced wildfires personally and professionally in their own community.
- Their disaster response was more urgent and deeply connected since the fires hit their "backyard" in LA.
Data-Driven Disaster Relief Model
- Baby2Baby's relief efforts are guided by knowing exactly where vulnerable children are in LA.
- Their strategy relies on data and deep partnerships with local organizations to target aid efficiently.
Community Rally During Crisis
- Baby2Baby quickly organized pop-up distributions with diapers, formula, and baby supplies.
- Hundreds volunteered, many who had lost homes themselves, eager to help others in crisis.