Lessons in Scaling: Designing, Delegating, and Disrupting Vacation Rentals

May 7, 2025

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Building a Support Network for Growth: "We finally got to a place where we have a trusted team, and, that's helped so much. And I think that that kind of gave us the, sigh of relief to say, okay. We can do this now. We we have the right people." - Maura Giannobile

We’re beyond excited to bring you the latest updates from our recent episode featuring the wonderful Maura Giannobile—a powerhouse entrepreneur, interior design visionary, and the driving force behind The Everwoods Cabins and soon, Everwoods Interiors.

Here's what you'll learn.

Maura’s Big Leap: From Overwhelm to Growth Not long ago, Maura recalls a time when managing her design business, launching multiple luxury cabins, and juggling family life felt too overwhelming. But with strategic changes—namely, building a team she could trust and learning the art of letting go—Maura and her husband Tony have turned chaos into a thriving, scalable business.

Intertwining Brands for Success Maura didn’t set out to create two businesses that feed each other, but that’s exactly what happened. Guests who loved their stay at The Everwoods Cabins are now seeking her interior design expertise for their own homes, making referrals organic and powerful.

Big News: Everwoods Interiors is Coming! At the end of this month, Maura is rebranding her design firm as Everwoods Interiors, expanding her offerings to include virtual design services for Airbnb hosts nationwide. This new direction aims to answer a major market need—helping hosts make their short-term rentals shine and stand out.

Taking Guest Experience to the Next Level It isn’t just about a beautiful space. The Everwoods Cabins now offer curated guest experiences like personal chefs, in-cabin spa services, and specialty tours. Not only have these upgrades delighted guests, but they have also set Maura’s business apart in a rapidly growing vacation rental market.

What’s Next? Maura has more cabins underway, new property plans for couples’ retreats, and even a potential software venture in the works aimed at helping other hosts better market to their guests. Growth is certainly the theme of Maura’s journey!

This episode is brought to you by PureTax, LLC. Tax preparation services without the pressure. When all you need is to get your tax return done, take the stress out of tax season by working with a firm that has simplified the process and the pricing. Find out more about how we started.

Key Takeaways for Entrepreneurs:

Scaling means letting go of perfection, but never your vision.
Building an outstanding team is essential for sanity and success.
Don’t be afraid to pivot or rebrand to meet the needs of your evolving market.
Small touches and curated experiences deliver big differentiation for your business.

Want to Learn More or Stay at an Everwoods Cabin? Check out the beautifully designed cabins in Hocking Hills at theeverwoods.com.com—and keep an eye out for the launch of EverwoodsInteriors.com!

Empowering Moments

04:37 Teamwork Builds Brand Success

09:00 Rebranding as Everwoods Interiors

12:25 Blueprint Staging & Installation Guide

14:36 Function Over Fashion in Rentals

16:26 Expert Advice for Vacation Homeowners

20:22 "New Private Cabin Retreat"

25:54 Backup Team Enables Stress-Free Expansion

26:46 Property Sale and 1031 Exchange Pivot

30:39 Unique Services Highlight Property Appeal

35:49 Luxury Vacation Add-Ons Available

37:39 Cabin Rental Software Innovation

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Glenn Harper, CPA, is the Owner and Managing Partner of Harper & Company CPAs Plus, a top 10 Managing Partner in the country (Accounting Today's 2022 MP Elite). His firm won the 2021 Luca Award for Firm of the Year.

An entrepreneur and speaker, Glenn transformed his firm into an advisory-focused practice, doubling revenue and profit in two years. He teaches entrepreneurs to build financial and operational excellence, speaks nationwide to CPA firm owners about running their businesses like entrepreneurs, and consults with firms across the country. Glenn enjoys golfing, fishing, hiking, cooking, and spending time with his family.

Julie Smith, MBA, is a serial entrepreneur in the public accounting space. She is the Founder of EmpowerCPA™, Founder of PureTax, LLC, COO for Harper & Company CPAs Plus, and Co-host of the Empowering Entrepreneurs podcast.

Named CPA.com's 2021 Innovative Practitioner of Year, Julie led Harper & Company's transition to an advisory-focused firm, doubling revenue and profit in two years. She now empowers other CPA firm owners nationwide through consulting and speaking, teaching them how to run their businesses like entrepreneurs. Julie lives in Columbus, OH with her family and enjoys travel, coaching basketball, sporting events, and the occasional shopping spree.

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