Why Social Media Isn’t Optional for PR Success (And the 4 Types of Content You NEED)

In this episode of KO Your Brand, personal branding and PR expert Katrina Owens shares one of her most foundational beliefs: you can’t succeed with public relations without a strong social media presence first.

She breaks down the following:

• Why PR and social media are not interchangeable—and how they work together to build authority
• The 4 essential types of content every press-ready personal brand needs
• A past client story that changed how she delivers PR support forever
• Real examples from her Instagram feed showing what powerful, strategic content actually looks like
• The platforms she shows up on (and how often) to stay visible without burning out
• Why brand partnerships and media features only happen after consistent content is in place
• The #1 way to know if your social media strategy is working from a PR perspective

She also shares her personal platform stack (Instagram, LinkedIn, Threads, YouTube Shorts, and TikTok) and encourages listeners to start with one, stay consistent, and treat social media as a core business asset, not just a place to go viral.

This episode is equal parts intimate, motivational, and actionable, and it’s a must-listen for entrepreneurs building a brand that’s ready to be seen.

Want to build a press-ready personal brand that gets you booked and featured?

Learn more about Katrina’s Fame Ready Entrepreneur Program, her year-long group coaching container for entrepreneurs serious about visibility: https://knockoutdirective.myflodesk.com/group-coaching

Katrina’s outfit in this episode is from FORE ALL, use code KATRINAOWENS15 for 15% OFF your order.

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Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/