Polyglot Problems - 1 July 2013

It’s the business of business jargon. Say you’re in line at the drugstore. Does it bother you if the cashier says, “Next guest”? In department stores and coffeeshops, does the term “guest” suggest real hospitality—or just an annoying edict from corporate headquarters? And speaking of buzzwords, has your boss adopted the trendy term “cadence”? Also: words made up to define emotions, like “intaxication.” That’s the euphoria you get when you receive your tax refund–that is, until you remember it was your money to begin with.

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