Looking for fresh copywriting inspiration or just planning to venture into copywriting? You’re in the right place. In today’s episode, Maria interviews legendary copywriter Chris Haddad. He created a persona named Michel Fiore, who appeared in the Rachel Ray Show. Chris became famous for a women's dating offer that brought in hundreds of sales a day. He’s so good at writing copy that one of his clients called him “money fingers.” Stay tuned as Chris reveals his rollercoaster ride to becoming a highly-paid copywriter and offer owner. Learn how to craft emotionally compelling stories and pick up valuable marketing wisdom you probably won’t get elsewhere.

“What I’m going for more than anything when I write a letter is the emotional truth of the situation.”

- Chris Haddad

In This Episode:

- Meet Chris “Mr. Money Fingers” Haddad

- The rollercoaster ride that brought Chris to where he is today

- Transitioning from freelance copywriter to offer owner

- Focusing on Women’s Relationship niche

- How is it like working with two other copywriting geniuses

- The critical role of ethics in marketing

- Listen to the “Eight Stupid Tricks of Copywriting” on YouTube

- Why storytelling is a powerful marketing tool

- AI Copywriters: Threat or Opportunity

How to Use Emotional Storytelling to Write Persuasive Copy with Chris Haddad