Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

How to Choose the Best Category for Your Podcast

Mar 29, 2024

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Picking a podcast category feels strangely similar to choosing your next Netflix show to watch — overwhelming and potentially regrettable. And let's be real, Google and YouTube aren't exactly serving up fresh insights when you search “how to choose a podcast category” either (and the info that does exist? it’s already out of date).

But not to worry, because in this episode I’ll show you the #1 thing platforms like Apple care about when choosing a podcast category, the surprising impact of your podcast category on your show’s growth, and how to determine your ideal podcast category in three simple steps so more people can find your podcast.

So if you’re ready to grow your podcast audience and get discovered by new listeners who have no idea you exist, hit play and let’s make your business bingeworthy.

0:03 - Is Your Podcast in the Wrong Category?

1:06 - The #1 Thing Apple Cares About When Categorizing Your Podcast

3:48 - How to Shortlist Potential Categories Your Show Could Fit Into

5:44 - The Little-Known Secret to Gaining Early Momentum for Your Podcast

8:49 - How to Determine Your Ideal Podcast Category in 3 Steps

13:22 - The Surprising Impact of Category Choice on Podcast Success

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