The Startup Ideas Podcast I Documented How a Viral Video Gets Made in 45 Minutes
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Oct 22, 2025 Roberto Nickson, a master of viral short-form content with hundreds of millions of views, dives into his creative workflow. He shares the secrets behind his rapid production process, including script writing with engaging conflict elements and using a teleprompter for efficiency. Roberto discusses the importance of a well-organized file system and project templates for quick editing and reveals how he incorporates AI-generated visuals. He even offers practical tips for enhancing any home studio setup, proving that success in content creation is all about strategy and speed!
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Make Short-Form Your Top Funnel
- Use short-form video as your top-of-funnel channel and prioritize speed in production.
- Build a repeatable workflow from idea to deployment so you can publish time-sensitive content quickly.
Garage Studio With High-End Gear
- Roberto records most of his talking-heads in a dressed garage studio with a Canon R5C and teleprompter.
- He says the setup costs can be avoided by shooting on an iPhone, but he enjoys high-end gear for aesthetics.
Record Audio Separately For Redundancy
- Roberto records audio to OBS separately from the camera to create a backup and cleaner file.
- He airdrops camera files to his Mac Studio and imports audio/video to Premiere for fast sync and edit.