Preparing for February's Marketing [E129]

Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.

Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you’re promoting winter maintenance, preparing for tax season, or tapping into February’s spirit, this episode has everything you need to make February marketing easy, effective, and engaging.

Tune in now and discover how to keep your shop top-of-mind this February and beyond!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/126 - Preparing For January’s Marketing 

https://www.daysoftheyear.com/

https://www.nationaldaycalendar.com/ - Topics for February

Show Notes with Timestamps

• Introduction to the Episode (00:00:10)  Brian introduces the podcast episode, discussing February marketing strategies with guest Caroline Lagrone.
• Sponsor Acknowledgment (00:00:22)  Brian thanks sponsors RepairPal and App Fueled, highlighting their services for auto repair businesses.
• Planning Marketing for February (00:01:10)  Discussion on planning marketing efforts for February, applicable for future years as well.
• Importance of National Dates (00:01:44)  Caroline provides a disclaimer about the variability of national days and weeks throughout February.
• Valentine's Day Marketing Ideas (00:02:25)  Emphasis on love-themed marketing ideas related to cars and community engagement for Valentine's Day.
• Promotional Ideas for Customers (00:03:23)  Suggestions for promotions like Hershey's kisses or roses for customers to celebrate Valentine's Day.
• Community Involvement (00:04:18)  Ideas for engaging with local charities and organizations during February, focusing on love and kindness.
• Boy Scouts Anniversary Week (00:06:44)  Highlighting the Boy Scouts anniversary week and offering car care merit badge clinics at auto shops.
• Random Acts of Kindness Week (00:07:41)  Discussion on promoting kindness in the shop and community during Random Acts of Kindness Week.
• Incorporating Kindness into Marketing (00:09:51)  Encouragement to share acts of kindness on social media to inspire community involvement.
• National Days in February (00:12:22)  Introduction to various fun national days in February that can be leveraged for marketing.
• Ice Cream for Breakfast Day (00:13:08)  Fun marketing idea involving ice cream for breakfast to engage staff and customers.
• Doggy Date Night Promotion (00:14:15)  Ideas for celebrating dog lovers with promotions like giving away dog toys during visits.
• Groundhog Day (00:14:29)  Discussion on celebrating Groundhog Day and incorporating red for National Wear Red Day.
• National Working Naked Day (00:14:58)  A humorous suggestion against celebrating National Working Naked Day on February 7th.
• National Apprenticeship Week (00:15:07)  Highlighting the importance of apprenticeship programs in auto repair for marketing trust.
• National Pizza Day (00:15:57)  Ideas for celebrating National Pizza Day by engaging with local businesses and teams.
• Daytona Pole Day (00:17:02)  Introduction to Daytona Pole Day as a marketing opportunity related to NASCAR.
• Cow Milked While Flying in an Airplane Day (00:17:41)  Encouragement for creative celebrations of this quirky day with a prize incentive.
• National Battery Day (00:19:23)  Mention of National Battery Day and other auto-related observances in February.
• Road Trip Readiness Tips (00:23:09)  Promoting pre-trip inspections and maintenance for upcoming road trips.
• Super Bowl Watch Party (00:25:17)  Engagement ideas around the Super Bowl, including giveaways and social media interactions.
• Mardi Gras Season (00:26:40)  Discussion on Mardi Gras and local community events to engage customers effectively.
• Celebrating Shop Milestones (00:28:24)  Discusses the importance of recognizing shop anniversaries and team accomplishments in marketing strategies.
• Podcast Network Reminder (00:29:04)  Mentions the podcast's place within the aftermarket radio network and encourages listeners to explore other shows.
• Sponsor Acknowledgment (00:29:12)  Thanks sponsors RepairPal and App Fueled for their support, emphasizing their role in the podcast's continuation.
• Closing Remarks (00:29:26)  Wraps up the episode, encouraging audience engagement and feedback for future discussions.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com