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Ahead of the Game
Professional Services Marketing with Heart
Apr 5, 2024
Guest Roy Sexton, head of marketing at Clark Hill, discusses marketing as a force for good, B2B and B2C marketing overlap, personal branding, LGBTQ+ advocacy, using storytelling in marketing, and authenticity in marketing efforts. Tips for marketers at any career stage are shared, along with insights on managing teams, embracing personal growth, and navigating a marketing career with kindness.
59:28
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Quick takeaways
- Embrace current role for desired job, add value, seize opportunities.
- Authenticity in marketing crucial for success, align with values and causes.
Deep dives
Navigating a Career in Marketing
When starting a marketing career, it's advised to embrace the current job and shape it into the role you desire by adding extra value and seizing opportunities. Refill your creative well by pursuing passions outside work to inspire great ideas. Aggressively expand your digital presence to benefit both yourself and your company. Engage with others by reciprocating kindness and connections. Don't be shy about promoting yourself and your organization, as boldness is crucial in marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode