Professional Services Marketing with Heart
Ahead of the Game
00:00
Building Trust and Authentic Connections in Professional Services Marketing
The chapter explores the challenges and strategies associated with developing a cohesive brand voice in a professional services firm, emphasizing the importance of trust-building and relationship-building with clients. Discussions include the shift to a more human-centric approach in marketing, the significance of sharing personal stories to connect with audiences, and the value of authenticity and vulnerability in showcasing the human side of attorneys. The chapter also covers the benefits of being active on social media to promote work, navigating criticism online, and the importance of repetition in successful marketing strategies.
Transcript
Play full episode
