AI and Creativity: The Springboards.ai approach to amplifying agencies

AI & Creativity: how Springboards is changing the game for agencies

What does it take to turn an idea into a global business in just six months?

In this episode, we sit down with the founders of Springboards, Pip Bingemann and Amy Tucker, to uncover their whirlwind journey from a three-person team with an MVP to a thriving international business that’s transforming the creative agency space.

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In this conversation, we cover:

The incredible growth of Springboards—from a 3-person team to a global operation (02:30)

How AI is inspiring, not replacing, human creativity in the agency world (15:45)

The pitching problem in agencies and how Springboards is solving it (22:10)

The expansion into international markets and how Amsterdam became a key hub (30:20)

The power of relationships in driving business success over 15 years (40:05)

Why “pitch theatre” is crucial for standing out in a crowded market (50:15)

The importance of balancing creativity and structure in agency work (1:02:40)

Overcoming fear and resistance to AI adoption within agencies (1:15:55)

Whether you’re a marketer, a creative, or a business leader, this conversation will change how you think about AI’s role in enhancing—not replacing—human creativity.