Join me as I chat with Samir Chaudry, Co-Founder of Colin and Samir, we dive deep into the evolving landscape of content creation, technology, and the future of media.

Timestamps:
00:00 Intro
01:20 AR glasses
10:46 The future of Content in an attention economy
15:15 Samir’s Youtube and content strategy
21:50 Content Formats
29:56 Why it’s hard to standout on Youtube
33:58 Samir’s thoughts on Monetization
45:20 VR vs. AR
50:35 Creators should build software
56:58 Advice from Tim Ferris

1) AR glasses: The next big thing?
• Meta's Orion AR glasses left a big impression. Samir thinks they could replace smartphones... but not as soon as Zuckerberg predicts.
• Greg’s timeline: 2035-2040 for mainstream adoption. Start experimenting NOW.

2) Content creation is evolving FAST
• YouTube's push for connected TV means:
• 30+ minute videos
• Organized into series
• Netflix-like UI

3) The "Exit Velocity" problem
• On YouTube, if 70% of viewers are still watching after 5 minutes, you're CRUSHING IT.
• Reality check: Audience retention is harder than ever. Hook them FAST or lose them forever.

4) Monetization strategy: Value Prop Extension
• Don't just chase any sponsorship. Ask:
• What's my core value proposition?
• Which brands align with that mission?
• How can I extend that value to my audience?
Authenticity = $$$

5) The future might value INEFFICIENCY 🤯
• As AI makes everything hyper-efficient, there will be a premium on verifiably human experiences.
• Example: Paying $$$ for a live concert vs. streaming for free.

6) Events are the next big opportunity for creators 🎉
• Build community
• Create unforgettable experiences
• Solve the "loneliness problem" for your audience

7) VR vs. AR: Place your bets
• Samir's not sold on VR. He believes AR/mixed reality has a brighter future.
• Why? People still want to be part of the real world, not fully immersed.

8) The creator's dilemma: Opportunity rich, time poor
• Biggest challenge? Finding operators who can maintain quality as you scale.
• Lesson: Your content is still your #1 product. Everything else comes second.

9) Final wisdom from Tim Ferris
• Separate the rewards of podcasting:
a) The conversation itself
b) The performance/results
• Enjoy the process, not just the metrics!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

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FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
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FIND SAMIR ON SOCIAL
X/Twitter: https://x.com/samirchaudry
Youtube: https://www.youtube.com/@ColinandSamir/videos
Workshop: https://courses.colinandsamir.com/50-ideas-in-5-days-waitlist
Publish Press: https://www.thepublishpress.com/

#222 Judy Carter, Scott Baxter, Vicky Oliver, Chuck Malkus