Business Wars Marvel vs DC - Copycat | 3
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Mar 29, 2018 DC Comics tries to copy Marvel's success but fails. They steal one of Marvel's finest artists. Marvel dominates over struggling DC. DC attempts to emulate Marvel but faces challenges. The contributions and frustrations of veteran artist Jack Kirby. Kirby's move to DC becomes a turning point in the Marvel-DC battle.
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DC's Misguided Analysis
- DC Comics held meetings to analyze Marvel's success, focusing on superficial elements like cover color and art style.
- They even considered asking their artists to "draw worse," misinterpreting the appeal of Marvel's art.
Stan Lee's Trolling
- Stan Lee, aware of DC's attempts to copy Marvel, intentionally made opposite changes.
- This "cat and mouse" game frustrated DC and highlighted their lack of understanding of Marvel's true strengths.
Donenfeld's Doozy
- DC's head, Erwin Donenfeld, theorized that readers accidentally bought Marvel instead of DC.
- His solution, the "go-go checks" banner, backfired, making DC comics even easier to avoid.