Morning Brew Daily How 'Barbenheimer' Can Save The Box Office & Kim Kardashian's 'Skims' Worth $4 Billion
Jul 21, 2023
Kelsey Sutton, Deputy Editor of Marketing Brew, dives into the cultural lightning rod known as 'Barbenheimer.' She and Neal breakdown how the simultaneous release of 'Barbie' and 'Oppenheimer' is driving box office recovery post-COVID. The discussion highlights unique marketing strategies and audience engagement. They also touch on Kim Kardashian's Skims brand, now valued at an impressive $4 billion, exploring the impact of celebrity branding in fashion. Plus, a quirky tale about a family’s $800,000 chicken nugget lawsuit adds a fun twist!
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Barbenheimer Phenomenon
- The "Barbenheimer" phenomenon, the simultaneous release of "Barbie" and "Oppenheimer," was an unexpected cultural event.
- It highlights the power of the internet and the unpredictable nature of online trends.
Barbie's Brand and Marketing
- Barbie's brand, being amorphous and nostalgic, is perfectly suited for the current digital age.
- The film's marketing effectively leveraged this, creating a sense of intrigue and tapping into the excitement surrounding the return to cinemas.
Marketing Strategies from Barbie
- Leverage brand partnerships to make your product unmissable, like Barbie's saturation marketing strategy.
- Create a sense of unity and cultural alignment around your product or campaign.