How 'Barbenheimer' Can Save The Box Office & Kim Kardashian's 'Skims' Worth $4 Billion
Morning Brew Daily
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The Rise of Skims: Celebrity Branding in Fashion
This chapter explores the meteoric growth of Kim Kardashian's Skims brand, now valued at $4 billion amid a successful retail expansion. It examines the challenges and strategies of celebrity brands, alongside a heartfelt anecdote illustrating the profound impact of these products on customers.
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