The Logistics of Logistics The Right Fit for Drivers with Beth Potratz
Beth Potratz and Joe Lynch discuss The Right Fit for Drivers. Beth is the Founder and CEO of Drive My Way, a unique, personalized recruiting service that matches CDL truck drivers with available jobs based on their qualifications and personal preferences.
About Beth PotratzBeth Potratz, Co-founder, President, and CEO for Drive My Way has over 25 years' experience. Beth is an innovative, forward-thinking HR professional that is disrupting truck driver recruiting by treating the driver as a consumer in the employment relationship and making recruiting personal again. Beth is passionate about helping people find a meaningful career that fits their lifestyle. Prior to founding Drive My Way, Beth built a successful HR consulting practice serving organizations in a variety of industries and held senior Human Resources positions at Unilever, Rockwell Automation and Helene Curtis. She earned a Master of Labor Relations and Human Resources from Cleveland State University and a Bachelor of Arts in Organizational Communication from Loyola University of Chicago. Beth resides in Cleveland, Ohio and enjoys spending time with family.
About Drive My WayDrive My Way is a truck driver recruiting platform completely focused on drivers and their needs. Using proprietary matching technology and dedicated matchmakers, Drive My Way helps professional CDL and non-CDL drivers find ideal jobs, with the vision of empowering truck drivers to live the life they want while doing a job they love. Drive My Way partners with employers to start recruiting for retention, creating meaningful connections for employers to turn into lasting relationships.
Key Takeaways: The Right Fit for Drivers- Drive My Way is a CDL driver recruiting company revolutionizing the industry by putting the focus back on individual needs and preferences. They aim to create win-win situations for both drivers and employers, leading to happier drivers, lower turnover, and ultimately, a stronger supply chain.
- Drive My Way's unique, online, and personalized approach to CDL recruiting delivers the following advantages:
- Personalized Driver Matching: Drive My Way uses a sophisticated algorithm that matches drivers with jobs based on over 20 unique criteria, including desired routes, pay, benefits, and company culture. This ensures drivers find jobs they truly love, reducing dissatisfaction and turnover.
- Empowering Drivers: Unlike traditional recruiting solutions, Drive My Way puts drivers in control. They create their own profiles for free, get matched with jobs that fit their qualifications and personal preferences, choose which jobs they want to express interest in, and communicate directly with employers. This gives them the freedom and flexibility to control who sees their profile and helps them find the perfect fit.
- Reducing Hassle for Employers: Finding qualified drivers can be a time-consuming and expensive headache. Drive My Way takes the pain out of the process by connecting them with drivers that meet their minimum requirements, live within their hiring radius, and are interested in their job because it fits their preferences. Drive My Way also gets job opportunities in front of the highly sought after passive candidates that are part of the Drive My Way community and not out actively looking for a job on other sources. They also offer tools to streamline onboarding and communication.
- Focus on Retention: Drive My Way understands that happy drivers are productive drivers. They offer resources and support to help drivers succeed in their jobs, leading to increased retention and lower costs for employers.
- Data-Driven Approach: Drive My Way leverages data and analytics to continuously improve their matching algorithm and platform. This ensures they're always adapting to the changing needs of the industry and providing the best possible experience for drivers and employers. Drive My Way also provides carriers with valuable data such as to help them improve their candidate experience, including decline reason feedback from drivers that matched, but were not interested in the job, driver comments on social channels, conversions through the recruiting funnel, interest to hire ratios, cost per hire, and more.
- Commitment to Diversity: Drive My Way actively works to build a diverse driver community, including drivers from underrepresented groups in the trucking industry. They believe in creating a more diverse and inclusive workforce, which benefits everyone.
- Positive Industry Impact: By improving the driver experience and reducing turnover, Drive My Way is helping to make the trucking industry a more attractive career option. This is crucial for ensuring the smooth flow of goods and services across the country.
- The Drive My Way team is all about making drivers and employers happy, driving the industry forward, and ultimately, keeping America moving!
Drive My Way | YouTube Channel
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