The Game with Alex Hormozi 19. Attraction Offer. Free Pick Your Price. | $100M Lost Chapters Audiobook
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Nov 14, 2025 Delve into the innovative pick-your-price attraction offer, where goodwill meets savvy marketing. Hear how a free car wash inspired a unique business strategy during COVID. Discover how gyms adapted this approach to boost sales and engagement. Learn about crafting different payment tiers to entice customers and foster commitment. Explore real-world examples across various businesses, showing how this tactic can enhance conversion rates and customer satisfaction. It's a blend of altruism and business insight that's hard to resist!
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Free Car Wash Discovery
- Alex describes driving through Austin during COVID and finding a girl offering a free car wash that asked for donations.
- The purchase felt like funding someone's livelihood and created strong goodwill toward the business.
Sell Free Offers With Pick-Your-Price
- Market a promotional offer as free, then present a "pick your price" option at checkout to capture payments.
- Explain that higher payments correlate with better results and offer bonuses at payment tiers to incentivize paying.
Lemonade Stand Example
- Alex gives a lemonade stand example where free cups convert into voluntary donations for bonuses like hand-squeezed cups or shipments.
- Bonuses scale with payment amount to nudge higher contributions while keeping a free option.