The Game with Alex Hormozi 2. Your First Avatar | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover the secrets to maximizing profits by identifying your ideal customers. Learn a four-step method to pinpoint top spenders and tailor your messaging accordingly. Alex shares insights on how focusing on high-value clients can elevate your fees and retention. He emphasizes the importance of a narrowed customer base for long-term success and outlines strategies for engaging enterprise clients. Gain actionable tips to enhance lead quality and ensure your customers keep coming back for more!
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Vista Conference Revelation
- Alex recounts a conference where a Vista pricing expert explained buying companies by analyzing their best customers.
- That method (buy best customers, cut worst channels) revealed how focusing on high-value customers multiplies growth.
Find Your Top 20%
- Survey every relevant detail from customers and sort responses by highest spend and retention.
- Focus on the top 20%, then list the 3–5 qualifiers those customers share.
Re-Engineer Messaging And Sales
- Speak directly to your new avatar and explicitly state customer requirements in ads and pages.
- Re-engineer the sales process to recreate the buying steps your best customers took.
