

546: Scott Adams | Persuasion in a World Where Facts Don't Matter
Aug 12, 2021
Scott Adams, the creator of the Dilbert comic strip and author of "Win Bigly," shares his compelling insights on persuasion in a world driven more by emotion than facts. He discusses the three types of persuaders and their strategies, illustrating how master persuaders dominate discussions despite the facts. Adams dives into the emotional landscape of decision-making and cognitive dissonance in politics, highlighting how personal beliefs can shape our perceptions, often complicating constructive dialogue.
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Backlash and Losses
- Scott Adams faced significant backlash after Trump's election, losing friends and a corporate licensing deal.
- His speaking career was annihilated, and he likely won't get another Dilbert licensing deal.
Learning from Unliked Figures
- Even if you dislike someone, you can still learn from their effective techniques.
- Focus on the tools and knowledge, separating your feelings from the subject matter.
Kaepernick's Persuasion
- Colin Kaepernick's protest was incredibly persuasive, raising awareness and sparking national conversation.
- He stayed within the law, took personal risks, and effectively raised the issue he cared about.