#11572
Mentioned in 8 episodes
Win bigly
Persuasion in a World Where Facts Don't Matter
Book • 2017
In 'Win Bigly', Scott Adams explores the art and science of persuasion, particularly in the context of Donald Trump's 2016 presidential victory.
Adams, who predicted Trump's win, argues that Trump is a 'master persuader' who effectively uses emotional appeal, visual simplicity, and other persuasion tools to influence public opinion.
The book delves into various persuasion techniques, including confirmation bias, cognitive dissonance, reciprocity, and the high-ground maneuver, and provides practical advice on how to apply these techniques in any situation.
Adams, who predicted Trump's win, argues that Trump is a 'master persuader' who effectively uses emotional appeal, visual simplicity, and other persuasion tools to influence public opinion.
The book delves into various persuasion techniques, including confirmation bias, cognitive dissonance, reciprocity, and the high-ground maneuver, and provides practical advice on how to apply these techniques in any situation.
Mentioned by
Mentioned in 8 episodes
Mentioned by 
Scott Adams as the book where he first said, 'the most entertaining outcome is the most likely.'
Scott Adams as the book where he first said, 'the most entertaining outcome is the most likely.'
28 snips
Episode 2889 CWSA 07/06/25
Mentioned by Matthew Bride and Chris Kavner while reviewing Scott Adam's podcast, "Coffee with Scott Adams."
Scott Adams: Chris and Matt Go to Hell
Mentioned by 
Jordan Harbinger as the subject of the podcast episode, focusing on persuasion tactics.
Jordan Harbinger as the subject of the podcast episode, focusing on persuasion tactics.
546: Scott Adams | Persuasion in a World Where Facts Don't Matter
