The Hustle Daily Show

The story of the ‘unbreakable’ German drinking glass

Aug 13, 2024
Discover the tale of a German company that created an 'unbreakable' drinking glass, only to face unexpected challenges that led to its decline. Learn how consumer expectations clashed with innovative design, stifling sales and resulting in bankruptcy. Meanwhile, a Berlin startup aims to revive this technology for sustainable water bottles, launching a successful crowdfunding campaign. Explore trends in durable, eco-friendly drinkware and the evolving market demands among younger audiences.
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