

The story of the ‘unbreakable’ German drinking glass
Aug 13, 2024
Discover the tale of a German company that created an 'unbreakable' drinking glass, only to face unexpected challenges that led to its decline. Learn how consumer expectations clashed with innovative design, stifling sales and resulting in bankruptcy. Meanwhile, a Berlin startup aims to revive this technology for sustainable water bottles, launching a successful crowdfunding campaign. Explore trends in durable, eco-friendly drinkware and the evolving market demands among younger audiences.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 3min
The Rise and Fall of an Unbreakable Glass
02:58 • 3min
The Paradox of Unbreakable Glass: Innovation Meets Consumer Expectations
05:29 • 2min
Reviving Unbreakable Glass Technology for Sustainable Water Bottles
07:15 • 2min
Innovative Unbreakable Glass Revolutionizes Eco-Friendly Drinking
08:50 • 2min