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The story of the ‘unbreakable’ German drinking glass
The Hustle Daily Show
The Paradox of Unbreakable Glass: Innovation Meets Consumer Expectations
This chapter delves into the unexpected challenges faced by a manufacturer of an innovative unbreakable glass product, highlighting how its durability paradoxically stifled sales. It also examines the company's minimalist design philosophy and its clash with consumer demands, culminating in the company's bankruptcy.
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