The Obvious Choice 311 I Everything You Don't Know About Book Marketing (Part 2) I The Obvious Choice Podcast
Today, we're diving deep into part two of my book launch strategy - and let me tell you, launching a book is a whole different beast than writing one. In this episode, I'm walking you through everything from our content testing approach and social media strategy to how we're handling those crucial final days before launch. I'll share why I switched from pushing pre-orders to offering a free chapter, break down our podcast strategy (and why I had to completely change course on that), and get into the nitty-gritty details of our VIP boxes - which, by the way, are absolutely beautiful. But here's the thing: I'm exhausted as I'm recording this on January 8th, about a week out from launch.
All the months of preparation, networking, and planning are coming to a head, and it feels like I'm at that final steep climb before reaching the summit. This episode pulls back the curtain on the whole process for anyone thinking about launching a book or just curious about what goes on behind the scenes.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
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Hosts:
Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
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Timestamps
0:00 - Introduction and continuation from part one about marketing "The Obvious Choice" book
0:29 - Discussion of content strategy and testing social media posts before launch
0:57 - Shifting focus from pre-orders to free chapter promotion, podcast touring strategy
1:27 - Overview of workload and personal reflections on launch preparation
2:02 - Discussion of launch fatigue and viewing the launch as beginning of a 10-year flywheel
4:11 - Content testing strategy and data-driven iteration of social media posts
7:00 - Shift in marketing strategy from pre-orders to sample chapter distribution
9:34 - Many Chat automation setup for book promotion and launch day notifications
11:49 - Reflections on the challenges of book marketing versus writing
13:23 - Discussion of podcast strategy and limitations
15:53 - Focus on niche podcasts and content creation from podcast appearances
17:34 - Creation of media page and promotional assets for podcasters
19:06 - Launch team coordination and calendar invite strategy
21:10 - "Jacked Nerds" lead magnet strategy and audience building
22:55 - VIP box strategy and design details
28:46 - Discussion of Casio watch inclusion in VIP boxes
31:37 - Personal letter and customization strategy for VIP recipients
34:19 - Logistics of VIP box assembly and distribution
37:43 - Philosophy behind "unscalable" personal touches in marketing
39:04 - Strategic bulk buy strategy, particularly in the CrossFit industry
43:00 - Video and meme marketing strategy for launch
49:19 - Book opt-in strategy and future automation plans
51:14 - Discussion of future book plans and long-term strategy