E104: Building a Brand Around Loyal Customers with Nat Arem of Hookgrip

"If you put no effort into your stuff, like if you're really not contributing any value to whatever community you're in--you have crappy packaging, crappy products, crappy support--you're not going to get anywhere. So you have to make yourself stand out." - Nat Arem of Hookgrip

Here at EcomCrew we put emphasis into how important it is to build a brand and not just sell a bunch of products. It's fine if you're just starting, but building your brand needs to be a part of your long-term strategy. Having a brand makes it easier to move off of Amazon if you decide to, or if, God forbid, Amazon suspends your account.

Having a brand also makes it easier to establish a following of loyal customers. Today's guest, Nat Arem of Hookgrip, talks about how he built a brand around in a niche that is full of die-hard followers: CrossFit and weightlifting.

Nat has been a friend of mine for 10 years now and has been around when I was still neck-deep in the online poker world. We both got out of that and went separate ways but surprisingly both found ourselves in ecommerce.

In this episode Nat and I talk about our online poker days and how he turned his passion--weightlifting--into a solid brand with a loyal fanbase.

Conversation points:

• The time we were living in Costa Rica doing online poker
• Why we both left the online poker business
• How photography became a big part of his business
• How Hookgrip started and how he developed a loyal fanbase
• What makes a good brand
• How his passion turned into a profitable business

Resources mentioned:

Stamped.io AsiaInspection Under The Hood Hookgrip

We hope you enjoy this episode, and if you did, please leave us an honest review on iTunes. And as a thank you for leaving a review, you are welcome to join our 2 hour webinar on December 21st. Click here for more details.

Have you heard of Under The Hood? Starting next year, we will be featuring a segment where selected listeners get an hour (up to 1.5 hrs) of FREE coaching with Mike and Dave. In exchange, the coaching session will be recorded and turned into a podcast episode. Sign up at ecomcrew.com/UnderTheHood if you’re interested.

Once again thanks for listening, and until next episode, happy selling!